The Only True Brazilian Spa Franchise
A one-of-a-kind brand in the U.S., built on authentic Brazilian technique and hospitality.
Natura Franchise Opportunity
Own a Natura Franchise. Hair Removal & Skin Care, the Brazilian Way.
Join the only true Brazilian spa franchise in the U.S. A Natura franchise brings waxing and sugaring, skin care and laser hair removal together in one studio, backed by 16 years of proven experience, a proprietary Sugaring Melt™ formula and a founder who personally approves every partner.
- 2010Founded in San Diego
- 12Locations in CA & FL
- 3-in-1Waxing, skin care & laser
- $68.5KInvestment starts at
Rafaela Chagas
Founder & CEO · Master EstheticianWhy a Natura Franchise
A Concept No One Else Offers
Waxing brands don't offer laser, and laser has mostly lived in costly med spas. Natura offers every hair removal option in one place, at a price clients love, so they have no reason to go anywhere else.
Proprietary Sugaring Melt™
Our all-natural formula (sugar, water and lemon) and a 3-step Brazilian method created by our founder.
3 Businesses in One
Waxing & sugaring, skin care and laser hair removal under one roof, so clients never need to go anywhere else.
Multiple Revenue Streams
Services, monthly memberships, prepaid packages and our own line of natural products.
Quality Over Quantity
Not speed waxing. A premium, personal experience that keeps clients coming back for years.
Lower Barrier to Entry
A competitive investment range, an Express model, and no MD required on site for laser in Florida.
The Market
An Industry That Keeps Growing
- $25.9BU.S. skincare market in 2026, projected to reach ~$30.6B by 2030
- ~2×U.S. laser hair removal market: ~$497M in 2026 to ~$961.9M by 2030
- 84%of American women have removed pubic hair: demand is deeply established
Industry estimates as presented in the Natura franchise presentation.
16 Years of Growth
Company Milestones
-
2010
1st corporate location
Founded in San Diego, CA -
2011
Started offering skin care
-
2012
2nd corporate location
-
2013
Launched our Ingrown Serum
-
2014
3rd corporate location
-
2015
5th year voted best salon in San Diego
-
2016
Franchise program created
4th corporate location -
2017
1st franchise
Launched Sugaring Melt™ -
2018
Coffee Scrub
“Done Better the Brazilian Way” -
2019
1st Florida corporate location
5th franchise location -
2020
Launched Lightening Cream
-
2021
Launched Sugar Scrub & Bar Soap
-
2022
2nd Florida location
Added laser hair removal -
2023
3rd Florida location
-
2024
Coral Gables
4th corporate location -
2025
Launched Silk Secret Oil
Went viral among clients -
2026
Opened 2 new studios: Doral & Davie
Now 12 locations · new Skin Balm & Bossa Butter
Meet the Founder
Built by a Master Esthetician, Ready for You
Rafaela Chagas brought authentic Brazilian beauty technique to the U.S. and opened the first Natura in San Diego in 2010. She created the Sugaring Melt™ formula and the 3-step Brazilian method that every Natura studio uses today: soft wax, hard wax and Sugaring Melt™, matched to each skin type and sensitivity.
Natura started franchising in 2017, opened in Florida in 2019 and added laser hair removal with the Candela GentleMax Pro. Today Rafaela personally approves every new franchise partner and keeps building the brand with our own line of natural products.
- Positioned to be the fastest-growing hair removal and skin care brand in Florida and the Southeast
- Recession and pandemic resistant services clients book every month
Training & Support
You're in Business for Yourself, Not by Yourself
- Comprehensive week-long training at our Fort Lauderdale headquarters
- Up to 2 people trained (owner and manager)
- On-the-job, practical and theoretical training with experienced estheticians
- Ongoing virtual trainings and unlimited access to our digital learning center
- Marketing playbook: social media, reviews, email, text, events and local campaigns
Financing
Guidance on financing your product, equipment and start-up through SBA and third-party sources.
Pre-Opening
Site selection, demographic data, planning and full 3D renders for your build-out.
Ongoing Support
Marketing, client development, hiring, product information and KPI / P&L analysis.
Communication
Regular meetings, Google Workspace included, surveys and a dedicated franchisee support line.
Investment
Two Models to Fit Your Goals
Start lean with the Express model or open a full Natura studio. Laser equipment is optional in both.
Express Model
$68,500 – $162,500
Estimated total investment
- Initial franchise fee
- $35,000
- Leasehold improvements
- $2,000 – $5,000
- Equipment & technology
- $5,000 – $10,000
- Opening capital (3 months)
- $15,000 – $25,000
Standard Model
$168,000 – $416,000
Estimated total investment
- Initial franchise fee
- $49,000
- Leasehold improvements
- $47,000 – $140,000
- Equipment & technology
- $15,000 – $40,000
- Opening capital (3 months)
- $34,000 – $69,000
Ranges include optional laser equipment (Candela GentleMax Pro, $0 – $70,000), inventory, marketing, insurance, deposits and licenses. Full breakdown in our Franchise Disclosure Document (FDD).
Our Ideal Partner
Is a Natura Franchise Right for You?
- Team leader with an entrepreneurial spirit
- Sales, business or marketing experience
- Community and customer-service oriented
- Passionate about the beauty industry
- Purpose driven and values based
- Capital to invest in yourself and the business
Your Path to Ownership
- 01Natura presentation
- 02Intro call to discuss next steps
- 03Live discovery webinar
- 04FDD & Item 23 receipt
- 05Due diligence period (2 weeks)
- 06FDD call with Q&A
- 07Final approval: 1-on-1 call with our founder
- 08Signing & welcome to the family
Take the First Step
Request Your Natura Franchise Information
Fill out the form and our franchise team will reach out to schedule your intro call, share the Natura presentation and answer your questions. No commitment.
- Territories available in the Southeast U.S.
- Financing guidance through SBA and third-party lenders
- Final approval in a 1-on-1 call with our founder
Good to Know
Natura Franchise FAQ
How much does a Natura franchise cost?
The estimated total investment ranges from $68,500 to $162,500 for the Express model and from $168,000 to $416,000 for the Standard model, including the initial franchise fee ($35,000 Express, $49,000 Standard). The laser equipment is optional and makes up part of the upper range. Full details are in our Franchise Disclosure Document (FDD).
Do I need experience in the beauty industry?
No. We look for leaders with business, sales or customer-service experience and a passion for beauty. Our week-long training program and ongoing support teach you the Natura method and how to run the studio.
What is the difference between the Express and Standard models?
The Express model has much lower build-out and equipment costs, so you can start with a smaller investment. The Standard model is a full Natura studio build-out. Our team will walk you through which one fits your goals and market.
Is financing available?
We help you explore financing for products, equipment and start-up costs through SBA loans and third-party lenders.
Where are territories available?
We are currently expanding across the Southeast U.S. Tell us your preferred area in the form and our team will check territory availability.
How long does it take to open?
After signing, we guide you through site selection, store set-up, training and hiring until your grand opening. Timelines depend mostly on finding and building out the right location.
This information is not an offer to sell a franchise. An offer can only be made through our Franchise Disclosure Document (FDD), and only in states where we are registered or exempt from registration. Investment figures are estimates; see the FDD for complete details.
