“I was a customer of Natura before I was involved in it in any capacity. I was working for someone else, working long hours, and I really wanted to do something different. I didn’t have any business experience, but the brand really spoke to me right away. I would put our product and services up against any other spa business. From a financial standpoint the quality services create a value component that creates the margins that you need, and you also have our products and memberships, which raises your ticket substantially. I knew this was going to be a successful business as soon as I opened my doors.”